Vietnam Tourism just had gone a year with enough different emotions to finish its ten-year development; and now steps into a new phase of implementation of new development strategy containing several break-through objectives. 
Vietnam Tourism just had gone through a year with enough “happiness, angriness, love and hate” emotions. Those different emotions marked a finish of a ten-year period of its development. In 2012, a new tourist development strategy will be started officially.

MV SuperStar Aquarius of Star Cruise that brought the 6th million visitor to Vietnam. (Photo: ChiLê/Vietnam+)

New phase of development of Vietnam Tourism is marked by the introduction of new logo and slogan on 27 December by Ministry of Culture, Sport and Tourism.

On this occation, General Director of National Administration of Tourism Nguyen Van Tuan paid an interview to reporter on steps on such an ambitious road.

Create a break-through by marketing of the trademark …

- Please release the roadmap to advertise new logo and slogan of Vietnam Tourism in the coming time?

Mr. Nguyễn Văn Tuấn: We, together with experienced international experts, will work out marketing plan for development of Vietnam Tourism trademark in general and of new logo and slogan in particular. This is a focal task and one of the break-through activities during 2012 and the coming years.
The planning works have to be carried out in comprehensive and professional manner. We now have overall policy, but the planning will be worked out and introduced to public later on.

- It cannot be rejected that Vietnam Tourism trademark has gradually confirmed its position. This is evidenced by visit of many world-known “stars” of different fields of activities to Vietnam during the last year. So why Vietnam Tourism did not make use of those opportunities in order to promote the image of Vietnam to the world? 

Mr. Nguyễn Văn Tuấn: In my opinion, this is an interesting issue. In fact, we did not have sufficient experience to do so. However, we did not just stand aside. We had contacted with local governments of Ho Chi Minh City, Ba Ria – Vung Tau and Quang Ninh provinces with the view to contact those famous persons and inform mass media about their activities in Vietnam.

With the high frequency of the visits by famous people to Vietnam as during the last year, we will find the way to communicate and promote the image of Vietnam to foreign mass media effectively. We are still learning experience from practice.

… and by quality of services

- To learn and to “practice” new experience, perhaps Vietnam Tourism needs more time. Coming into details, please let us know about the important focuses of Vietnam Tourism during 2012.

Mr. Nguyễn Văn Tuấn: During 2012, there will be many difficulties and challenges. In addition, tourism is a sensitive industry, especially when domestic and world circumstances always contain abnormal and unpredicted factors.
However, during the last time, we had created many favorable factors. Especially, the factor that Ha Long Bay had initially recognized as one of the New 7Wonders of Nature will create a momentum to draw in visitor to this famous and beautiful place.
If a visitor spends one or two days in Ha Long Bay, he/she would spend another five or seven days in other places. Therefore, we will take this chance to promote not only Ha Long Bay, but also for Vietnam Tourism in general. Thus, this could be a break-through factor for Vietnam Tourism in 2012.

Moonia beach and restaurant and Holiday View Hotel of Cat Ba Amatina Project are highly appreciated and the perfect choice for visitors to Cat Ba

Following such approach, we already reported to Minister our five-point proposals for Vietnam Tourism in 2012.
Firstly, we set out an objective to receive as minimum 6.5-6.6 million international visitors and to serve about 32 million time of domestic visitors, with the total revenue from tourism of VND 150 thousand of billion. 

Vietnam Tourism trademark gradually confirms its position

Secondly, 2012 will be a year during which Vietnam Tourism officially announces and implements Vietnam Tourist Development Strategy until 2020, vision to 2030 and implements Master Plan for Development of Tourism until 2020, vision to 2030. At the same time, we will work out a row of regional planning, especially planning for seven focal tourist regions.

Thirdly, Vietnam Tourism will try to successfully implement programs, activities of National Year for Tourism in North-Middle Coastline and Hue 2012 titled “Heritage Tourism” and to overcome disadvantages released during the previous tourist years.

Fourthly, Vietnam Tourism will enhance management of destinations through the control of quality of services and management of tourist environment. This is one of the disadvantages of 2011 and the previous years.

Fifthly, we will continue to accelerate advertisement and promotion activities domestically and internationally, and to maintain the standard of professional activities.

- So what were the lessons Vietnam Tourism had learnt to identify such development policy?

Mr. Nguyễn Văn Tuấn:
In our opinion, the greatest lesson that Vietnam Tourism had learnt from implementation of development strategy during last 10 years is to see social-economic effectiveness as final goal. Secondly, businesses should be motivation to ensure sustainable development. Thirdly, links should be the through-out policy in tourism development. And fourthly, development of new products and marketing of trademark should be break-through points.

Thank you very much./.

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